Want to know the future of marketing? Meet the people who live there: Generation C. *
Looksy.org is igniting the worlds largest open source movie - a consumer-generated documentary - across 19 nations to reveal the soul of Generation C - in their own words!
We're helping create a better world by building a bridge between Generation C and the businesses smart enough to listen.
In the future, products will be co-created by businesses and their customers. Generation C is at the forefront of this seismic shift.
How businesses market to youth is how businesses end up marketing to everybody. This affects us all.
It's no longer about businesses researching youth like some kind of insect. It's about building a bridge of understanding, letting this generation discover itself, and revealing that to the businesses smart enough to listen.
*Who are they? See the Wikipedia entry for Generation C.
Looksy.org is a social enterprise - that is, we want to use the money we make, to make earth a better place.
That's why we're putting 25% of profits from Looksy.org products towards a power-generating windmill on every house on earth. Because saving the planet is so much easier - if we make it so much easier! We can do that by co-creating products. That's what Looksy.org is about, and that's what Generation C is about.
Who we really are (Essence): Reveal.
What we do (Proposition): To reveal the nature of gen c both to themselves and the world.
What we're like (Personality): Maverick,Naïve,Cheeky and Pioneering.
Why? (Purpose): "Its about creating a better world by bridging the gap between gen c and the businesses smart enough to listen".
What are we about? (Values): Honesty, Integrity, Transparency, Co-Creation.
How do we do our stuff? (Behaviour): Fun, Sensitive, Respectful + Naughty.
What are we doing anyway? (Product): The world's largest consumer-generated, open source movie.
Got questions? Email discover@looksy.org or just jump into the conversation on our blog!
Want to get involved? Click here to be part of the co-creation!